Cadmium University

Community, Content and Commerce Webinar Series

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A webinar series to help you build a dynamic and profitable online education offering.

Associations invest significant time, energy, and resources to be their member’s go-to-place for education. But how do you translate these efforts to create meaningful returns on your investment? This series will delve into how to get your community to be engaged in your online education offerings, content strategies to maximize participation and monetization strategies to ensure your learning “Business” is profitable.

Community & Learning: Together at Last

October 11, 1-2pm EDT

LMS Monetization Strategies: Creative Ways to Ensure ROI

November 1, 1-2pm EDT

Success for Your Association LMS: Content Strategies That Elevate Your Learning Presence

November 29, 1-2pm EST 

How Digital Marketing can Create Lasting Buzz Around your Educational Offerings

December 13, 1-2pm EST

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    The role of an LMS has evolved significantly over the past few years. Organizations are recognizing the power of online learning to enhance their positioning with their communities and attract new participants to their programs. So given the emergence of learning platforms, how can organization organize and present their content to maximize this opportunity?

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    The role of an LMS has evolved significantly over the past few years. Organizations are recognizing the power of online learning to enhance their positioning with their communities and attract new participants to their programs. So given the emergence of learning platforms, how can organizations organize and present their content to maximize this opportunity? 

    In this webinar we will present:

    • The changing role of the LMS
    • Opportunities for various content types and their contribution to your engagement objectives
    • Ideals way to organize and present content to maximize exposure and participation

    Tracy King, MA, CAE

    Chief Learning Strategist & Founder, InspirED

    InspirEd's mission is to bridge neuroscience with education, creating the ideal conditions for achieving learning objectives. InspirEd offers its expertise to organizations in addition to training faculty and instructional designers.

    Tracy King, MA, CAE serves as Principal of InspirEd. With over 15 years in the education industry serving both the academic and professional association communities, Tracy's in-the-trenches experience inspires her drive to research the intersection of neuroscience, technology, and learning design. She works with organizations on content strategy and education design assisting them in maintaining relevancy in the competitive continuing education market.

    In recognition of her expertise as a leader and innovator in the association profession, Tracy was selected as an ASAE Diversity Executive Leadership Program (DELP) Scholar. She also serves on the ASAE Professional Development Section Council, which promotes leading edge practices in adult continuing education, and is the 2015 Council Chair. She is a Certified Association Executive, which is the highest credential in the association profession.

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    The benefits of social learning have been widely discussed over the past several years.  Sponsors of private communities recognize the power of peer to peer sharing of ideas when combined with knowledge from experts.  That said, most organizations continue to present their education in separate and distinct areas of their website.

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    The benefits of social learning have been widely discussed over the past several years. Sponsors of private communities recognize the power of peer to peer sharing of ideas when combined with knowledge from experts. But, most organizations continue to present their education in a separate and distinct area.

    This session will review the approach taken by CommPartners and Higher Logic to foster community driven learning. We’ll be joined by Elizabeth Bicer, Education Director from Peak Grantmaking to discuss how her organization made the decision for a unified offering.

    In this webinar we will present:  

    •   The power of social learning and insights into the benefits of an integrated approach
    •   Specific ways to bring a social learning framework to your education programs
    •   Examples of what's possible through the work of Higher Logic and CommPartners

    Andy Steggles

    President & Co-Founder, Higher Logic

    Andy is a frequent thought leader and keynote speaker at conferences and events, traveling the globe to educate professionals about the importance of collaborative software, the cloud and the impact technology makes on the community it serves. At Higher Logic, his guidance helps clients experience these profound impacts.

    Prior to co-founding Higher Logic, Andy owned and built a profitable software business whose primary focus was on member-to-member collaboration technologies. It was this software, when combined with complementary software which his business partner, Rob Wenger had built, became the heart of the Higher Logic platform.

    Before starting his software company, Andy spent ten years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed their technology and social strategy initiatives. From 1986–1996, Andy served in the Royal Navy, which allowed him to travel internationally around most of the world including the Arctic and Antarctic. He returned from a three-year tour in Hong Kong to study Computing in Business at Brunel University in London.

    Elizabeth Bicer

    Education Director, PEAK Grantmaking

    Liz leads the PEAK Grantmaking Learning Program Department and is focused on creating learning opportunities and environments that will empower and inspire you to make a lasting impact on your organization and profession.

    Liz is a seasoned education professional with expertise in the planning and implementation of online and in-person training programs. She is responsible for all education programs and content for PEAK Grantmaking conferences, workshops and online resources.

    She has over 20 years of experience in higher learning and not-for-profit association management. She brings experience in strategic learning design, technology development, association governance and membership recruitment and retention. Liz earned a Bachelor of Business Administration from Bay Path College and a Master of Arts in Education and Human Development from The George Washington University.

    Richard Finstein

    CEO

    CommPartners

    Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.

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    You’ve invested in your LMS with the right design and content, but now what? This webinar will explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs.

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    You’ve invested in your LMS with the right design and content, but now what? This webinar will explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs. 

     

    In this webinar we will present: 

    • How to use key words and meta tags to drive exposure
    • Tactics to create your education brand
    • Insights into how to market your learning initiatives

    Chris Mechanic

    CEO & Co-Founder, WebMechanix

    Chris is co-founder / CEO at WebMechanix, a performance marketing firm that is one of the largest & most respected pure-play digital firms in the mid-atlantic. Chris knows a thing or two about SEO/SEM, search marketing, analytics, copywriting, UX, conversion rate optimization, email marketing, marketing automation, growth / funnel "hacking", CRM, and attribution.

    Chris spearheaded the launch of WebMechanix Academy, a training & certification program that rapidly prepares aspiring marketers for meaningful careers in the field.


    WebMechanix has won all kinds of awards, been a mainstay on the INC 5000 & Chris is a regular on the speaking agenda for conferences & universities all across the country. He was also recently named Ernst & Young Entrepreneur of the Year Finalist.

    Chris graduated with honors from the Robert H. Smith School of Business at University of Maryland College Park.

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    ​You’ve invested countless time and effort into building your learning portfolio, but now it’s time to see the return. This webinar will explore strategic and creative ways to maximize your revenues and return on your online education investment.

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    Associations invest significant time, energy, and resources to be their member’s go-to-place for education. But how do you translate these efforts to create meaningful returns on your investment? Monetizing your learning is an impactful way to develop non-dues revenues, but knowing where to begin can seem overwhelming. This session will navigate the basics in monetizing your learning and explore strategic and creative ways to maximize your education revenues.

    In this webinar we will present:

    • Cost considerations when developing eLearning Content
    • Pricing strategies to maximize profits
    • E-commerce strategies that make paying for content an intuitive process
    • Key capabilities needed from your learning platform
    • Scenarios from peer Association Executives who successfully increased their reach and revenues through their learning portfolios  

    Marci Thompson

    Vice President, Knowledge and Professional Development, Society for Marketing Professional Services

    Molly Mazuk

    Associate Director, Professional Development, American Society of Addiction Medicine

    Molly S. Mazuk has been planning and developing continuing medical education since arriving as a bright-eyed intern at the American Society of Addiction Medicine (ASAM) in 2013.  Her work focuses primarily on physician education programs around prescription opioids and the overlap between pain and addiction. She loves finding new ways to teach the same material. Molly is a graduate of St. Mary’s College of Maryland.

    Richard Finstein

    CEO

    CommPartners

    Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.